Newsletter Archive: Commercial and Internet Printers March 2015
Direct mail today is becoming increasingly complex. Messaging needs to be personalized and targeted with good use of high-quality color. But run lengths are getting smaller as versioning increases.
How do you create a cost-efficient workflow to meet these needs plus maintain quick turnaround times?
The answer for Darwill, a family-run direct mail firm in Hillside, IL that specializes in delivering custom, complex marketing communications, was the Océ ColorStream® 3900 with Océ PRISMA® software for a complete end-to-end digital color inkjet solution. The ability to output 50,000 8 ½" x 11" pages per hour in a single inline workflow with great color management led to the elimination of pre-printed shells and all the related time-consuming activities involved in a more conventional workflow. Now they print directly onto blank rolls and finish into a cutsheet form. “We’ve got an energized sales team that is excited to chase new business that fits our new capabilities,” says Mark Pageau, VP of Sales for Darwill.
If you’re looking to improve your time to market with personalized, variable-data direct mail, we think you’ll find viewing the video DARWILL AND CANON SOLUTIONS AMERICA a good use of your time. Darwill’s executives discuss why they chose the solution they did and how it has changed their business. It provides some good food for thought that could have a positive impact on your business growth.
Personalized Direct Mail in One Single Workflow
Direct mail today is becoming increasingly complex. Messaging needs to be personalized and targeted with good use of high-quality color. But run lengths are getting smaller as versioning increases. How do you create a cost-efficient workflow to meet these needs plus maintain quick turnaround times?
Read the Full Article
Looking to make your direct mail workflow more efficient or improve your full color, variable-data personalization capabilities? So was Darwill, a direct mail firm in Illinois. See why they found the Océ ColorStream® 3900 inkjet press with Océ PRISMA® software to be the winning solution.