As was the case for many other industries, 2020 proved to be a year of uncertainty for book printers and publishers. Plans for strategic growth were abandoned as wide shifts in business practices were adopted just to get orders out the door. Some felt the tension and discomfort of not even having a white fog line to serve as a guide through these uncharted roads. Others were able to take comfort in the guardrails they’d had the foresight to install, which enabled them to adapt quickly and carve out new business opportunities.
Book manufacturers typically face tough decisions when buying digital printing equipment. Not anymore! Canon Solutions America launched the varioPRINT iX-series high-speed, sheetfed inkjet press in April 2020. Already taking the industry by storm, this inkjet platform is significantly changing the game and setting PSPs up for a more profitable 2021 and beyond.
Printed books remain as popular as ever, but now’s not the time to stand still. Know where the market is going and confidently make your next step with high-quality inkjet.
In response to environmental challenges, Canon Solutions America has strengthened its commitment to sustainable sourcing, product development, and manufacturing practices. It’s not only the environment that benefits—you can too!
Print experiences are making a resurgence in new and surprising ways. With digital print technologies, magazines and catalogs can make these experiences even more engaging.
