Can we do this? Is it even possible? In a changing print marketplace, these are the big questions that you may be hearing from your customers — or asking yourself. With new developments in digital production printing, the capabilities we once thought impossible are becoming realities, allowing us to say yes to new opportunities without hesitation. If you’re interested in what’s new and what’s next in the world of print, you can see it for yourself at the drupa 2016 trade show.
By now you’ve heard about the growing popularity and benefits of inkjet printing — from enabling shorter runs to offering greater flexibility — and perhaps you’ve already decided that you’re ready to make the switch. If so, you probably have a lot of questions. How will this transition affect your organization and your workflow? What media and ink considerations do you need to make? How can you make the most of this transition?
Looking for a more flexible book printing solution for short runs and better control of book inventories? One that will accommodate both light and heavy weight media – like leatherettes, textured stocks, and plastic substrates? How about offset-like quality that is consistent from the first page to the thousandth page? And extensive inline finishing options that can help you meet a broad range of customer needs like booklets, saddle stitch, perfect binding, and punch/crease capabilities without interruptions?
When it comes to the big changes in today’s printing and publishing world, technology has touched everything. New technology has sparked shifts in what content is created, how that content is stored, and so much more. The most notable change, however, is in customer expectations. Understanding what your audience needs, while embracing new innovation, will help you stay on top of the changing book printing and publishing market. You may be interested in watching the webinar BOOKS AND MAGAZINES: WHAT DOES THE FUTURE HOLD?
For the past couple of years book publishers and printers have been focused on how to integrate digital technologies into their operations, including shuffling floor plans, developing new in-house finishing capabilities and trying to sell new services. Well, now it’s time to consider what your customers really want from you. The latest research shows they want a genuine relationship. To build your bottom line, you need to shape an experience that your customers will appreciate, remember, and share with their colleagues.
