5 Tips on How Service Providers Can Achieve Sustained Growth

There’s no denying that data is driving today’s marketing efforts. Savvy commercial printers are responding to this push for personalized messaging by expanding their service offerings regarding how to use data and the opportunities that data can provide. In thinking about your goals, I believe you’ll find this article, GROWING YOUR BUSINESS WITH VARIABLE DATA PRINTING, both insightful and useful in determining how best to capitalize on data-driven customizations

Most commercial printers have implemented an online storefront that enables customers to order, submit, and track jobs. These businesses expect the volume of print ordered via their web-to-print portals to grow by 70% over the next two years. I thought you’d be interested in finding out more about the growth opportunities that web-to-print offers and the positive impact this value-add service can have on your print operation. This article, IMPROVING THE CUSTOMER EXPERIENCE WITH WEB-TO-PRINT, offers some interesting insights on the trend.

Experience for yourself what a family of groundbreaking high-speed inkjet color digital presses can achieve at PRINT 17! Visit Canon at booth #1213 to see a live demonstration of the Océ VarioPrint^® i300 inkjet press, the perfect combination of heavy production and on-the-fly versatility. View samples of high-productivity and brilliant color, available for the first time in the United States, from the Océ ProStream™ series. And, stay tuned for an exciting announcement about the Océ ColorStream^® 6000 inkjet press.

We all intuitively know that using color in printed promotional materials like direct mail, transactional, and TransPromo documents is effective, but how effective is it? What impact does color have on response rates? And what happens to ROI when you combine color with personalization or other advanced variable-data and database printing? Get the answers in this “colorful” white paper, THE POWER OF COLOR IN COMMUNICATION. In it, you’ll find an insightful look at industry statistics and best practices for using color effectively.