For the past couple of years commercial printers have been focused on how to integrate digital technologies into their operations, including shuffling floor plans, developing new in-house finishing capabilities and trying to sell new services. Well, now it’s time to consider what your customers really want from you. The latest research shows they want a genuine relationship. To build your bottom line, you need to shape an experience that your customers will appreciate, remember, and share with their colleagues.

Did you know that InfoTrends predicts that by 2018, inkjet will account for nearly 60% of total production digital color volume? The inkjet market is growing rapidly as a result of speed and quality levels never dreamed possible. Of course, back in the day, printing presses literally changed history, improved the circulation of literature, and revolutionized media. Today, business depends on printing to inform, influence, entertain, and educate people the world over.

As the popularity of inkjet grows, we’re seeing bigger, bolder ideas about what can be accomplished by combining inkjet and an innovative spirit. Two recent events celebrated this potential; first, the thINK Forum User Conference, where members of Canon Solutions America’s educational inkjet community came together to share insight and hear about the latest emerging trends from experts. Secondly, Canon EXPO 2015 offered an imaginative showcase of the vast capabilities of Canon technologies, while diving into what’s still to come. See the excitement for yourself.

Print technology has evolved as the demands of the market have changed. The percentage of jobs produced using digital vs. offset technology has dramatically increased in the past ten years as customers opt for shorter run lengths and clients want highly targeted, personalized, and relevant messaging content. While there will always be a need for offset, a digital press can be very cost efficient from a production standpoint as well as open doors to new revenue and growth opportunities.

Looking for new opportunities to grow your business while helping your clients grow theirs?