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Why Customers Still Want Printed Mail

There’s no denying that data is driving today’s marketing efforts. Savvy print service providers are responding to this push for personalized messaging by investing in technologies that can accommodate the demands of variable data processing to expand their service offerings. In thinking about your goals, I believe you’ll find this article, GROWING YOUR BUSINESS WITH VARIABLE DATA PRINTING, both insightful and useful.

Savvy print service providers are reaping the benefits of adopting web-to-print solutions. And according to Keypoint Intelligence/InfoTrends’ research, the overwhelming majority feel the shift has made their operations more efficient, and 82% report that web-to-print is critical for their commercial or in-plant business.

Experience for yourself what a family of groundbreaking high-speed inkjet color digital presses can achieve at PRINT 17! Visit Canon at booth #1213 to see a live demonstration of the Océ VarioPrint^® i300 inkjet press, the perfect combination of heavy production and on-the-fly versatility. View samples of high-productivity and brilliant color, available for the first time in the United States, from the Océ ProStream™ series. And, stay tuned for an exciting announcement about the Océ ColorStream^® 6000 inkjet press.