Canon

May 2017

When creating direct mail communications, the cost of delivery is always a consideration. Improve the ROI of your direct mail offerings with the helpful overview you’ll find in this article, OPTIMIZING POSTAL SAVINGS — WHAT ARE THE OPTIONS? You’ll also learn about different software choices that can recognize different file formats, locate address data, and perform all the steps necessary to qualify the mail for the lowest postage rates.

April 2017

As with any technology, success in the inkjet market begins with an understanding that it’s not the technology itself that makes the difference—it’s the solution you build around it. That’s why we want to share this informative article, TARGETING THE RIGHT MARKETS FOR INKJET GROWTH. It offers valuable industry insight on how to capitalize on inkjet technology to create new revenues with existing clients, open up new sales opportunities and more jobs, and bring in more money and increase profits.

March 2017

A streamlined workflow can give you a substantial competitive edge. It can help you reduce costs, improve margins, and shorten overall production time. We thought you’d be interested in learning more about where you should focus your efforts to improve your shop’s efficiency from the new Canon Solutions America book, INKJET WORKFLOW: HOW TO MAKE YOUR WORK FLOW… EFFICIENTLY. It’s an insightful new resource sponsored by thINK, the independent community of Canon Solutions America production print customers.

January/February 2017

As we turn our focus to the year ahead, it’s important to take stock in new industry developments and implications. What are the requirements for success in today’s market, and how can we best meet them? According to InfoTrends, there are three key considerations for print service providers. Discover the top trends driving our industry and what they could mean for your business in the transformative ROAD MAP 2017: BUSINESS DEVELOPMENT STRATEGIES white paper.

November 2016

Savvy transactional and direct mail printers welcome every client request — even the small ones — because they know it means more growth for their businesses. But what happens when the client’s data for a new job doesn’t match up with your technology? It’s not practical or client-friendly to ask them to change their data formats, nor is it efficient for your team to transfer everything by hand. This can present a serious problem that’s all too common.

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