People spend, on average, only 13.4 seconds reading an email, while direct mail is kept around the house for 17 days on average, giving it ample opportunity to be seen, read, and reread. Maybe that’s why print ads outperform digital ads when it comes to brand recall.
Print Sells Products
For every $167 spent on direct mail, U.S. marketers sell $2,095 in goods. What’s more, pairing abandoned cart emails with a direct mail touchpoint can double reactivation of abandoned carts.
Print Creates U.S. Jobs
Print businesses in the U.S. currently employ roughly 400,000 people. By employment, the industry ranks 14th in the manufacturing sector and actually employs more people today than it did 5 years ago.
Print is a Sustainable Alternative
Electronic waste — 53.6 million metric tons of which was generated in 2020 — and digital waste (emails, social media posts, and other communications stored in data centers) have huge carbon footprints. Paper, on the other hand, is a renewable resource which, with responsible forest management, is sustainable.
THE BOTTOM LINE
Print delivers results in a way that aligns with your — and your customers’ — values.
Do you have a project that could benefit from a print component?
