MB Financial’s Neighborhood-Based Personalization Gained Leads and Conversions [ Case Study ]
![MB Financial’s Neighborhood-Based Personalization Gained Leads and Conversions](/sites/default/files/2023-04/related-thumb_mb-financials-neighborhood-cs.jpg)
When MB Financial wanted to leverage market data into more meaningful interactions with prime Chicago-area prospects, they created “MB Is Me”—a direct mail campaign that used customized content to lift response and attract new business. Production inkjet helped them succeed. Learn how.