Impact & Slumberland Print Inspiration [ Customer Video ]
View the Customer Video | 45 sec
This quick video describes how direct mail marketing agency Impact capitalized on the Canon varioPRINT iX-series sheetfed inkjet press to create a variable content self mailer for Slumberland Furniture delivering a “staggering” 4.1 percent response rate. Production efficiency plus remarkable content customization helped give the mailer extra impact.
Enabling new opportunities is the name of the game in the direct mail space. Offering sophisticated personalization print services as part of a multi-channel marketing campaign is today’s norm as the speed and quality of color inkjet digital presses open doors to new business. See how direct mail printers are taking advantage of the latest production printing technologies.