Inkjet Helps IMS, Inc. Leverage Transactional Data for Hyper-Personalization [ Customer Video ]

IMS, Inc. used two Canon inkjet presses to create multichannel and hyper-personalized campaigns for two local businesses, resulting in excellent ROI for one and improved seasonal sales for the other. From a large credit union to a local franchisee, inkjet eased the production of hyper-personalized promotions that delivered results.