Newsletter Archive: Book Printers and Publishers July 2014
As we have all learned over the last several years, smart business practices include knowing your specific capabilities, building relationships with your customers and targeting their needs. In the printing industry, this means building distinct value offerings for targeted segments such as book printing and publishing. This month we define and demonstrate the benefits of taking a customer-focused approach to marketing your print services.
Canon Solutions America: A Focus on Customers
With total digital production print page impressions expected to grow more than 60% by 2017, it’s time to develop a strategy that is focused on your customers’ needs. Tonya Powers, Segment Marketing Manager for Commercial Print and Books at Canon Solutions America, discusses the benefits of a focused approach to marketing.
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