Digital Printing Insider newsletter
There are two words everyone loves to hear — thank you. From a happy client, these words can be the key to converting prospects into customers, transforming existing customers into a loyal client base, and in turn, expanding your business. For print service providers with a strong customer focus, the ability to consistently exceed expectations is dependent on having the capabilities and resources to deliver successful outcomes.
Data is the key for businesses looking to deliver more effective communications and for consumers searching for more relevant content. For print service providers, this offers a powerful opportunity to deliver personalized, targeted pieces to fulfill both groups’ needs.
Developing lasting connections with clients can be a challenge, especially when they are faced with multitudes of superficial messages. Knowing how to offer value in every interaction is critical to building deeper, long-term relationships — so your customers choose you, time and time again.
Canon Solutions America was voted “Company to Watch” at this year’s Inkjet Summit for the third time. This honor comes directly from Inkjet Summit attendees. This can’t-miss event for production inkjet, brings together industry members, experts, and leaders to share insight about the growth of the inkjet movement.
The leading international trade show for print and cross-media services, drupa 2016, is almost here. With the theme Touch the Future, this year’s show is sure to include some of the most innovative, cutting-edge technologies, all ready for you to discover. Get a sneak peek of what’s in store from Canon Solutions America
Changes within the commercial printing market may be causing you to consider incorporating inkjet printing into your operation. "The Inkjet Edge: How to Transition Your Business to Inkjet" is a comprehensive guide to successfully implementing these new technologies, featuring advice and insight from peers and experts.
In commercial printing, we primarily sell time and materials. Wouldn’t it be great if you could consistently achieve terrific turnaround times on mission-critical projects for perfect and timely service to your customers?
For continued growth and success, many print service providers are opting to expand their offerings to include more value-added services for their customers, and they’re reaping the rewards. By adding greater print, digital, and marketing-related services, they’re able to reach more customers — and greater opportunities.
Value is at the core of building long-lasting relationships with your customers. Increasingly, value is not in the final product you deliver, but in the end-to-end service you provide. Your customers are looking for personalized attention at all touchpoints. Embrace the power of customer experience and watch your bottom line grow.
Held this fall, the thINK Forum User Conference, thINK’s very first event, shared the top trends and techniques in inkjet, while Canon EXPO 2015 revealed a variety of engaging and exciting technologies — including four brand new production digital devices.
Print technology has evolved as the demands of the market have changed. The percentage of jobs produced using digital vs. offset technology has dramatically increased in the past ten years as customers opt for shorter run lengths and clients want highly targeted, personalized, and relevant messaging content.
Looking for new opportunities to grow your business while helping your clients grow theirs? Vast improvements in the quality and speed of today’s digital color print systems are offering new ways for print service providers to grow their revenues plus offer significant advantages to their customers.
Vast improvements in the quality and speed of today’s production inkjet systems have opened the door for commercial printers to pass along significant advantages to their customers, and the advantages of variable data printing provide opportunities offset simply can’t touch.
Data collection is not a new activity but the way it’s done and its importance as part of today’s marketing toolbox makes it critical to a successful campaign. Discover trends in data and personalized direct mail and learn how service providers and marketers are collaborating to leverage data and drive sales.
Featuring the leading Augmented Reality developer Layar, and the real-life experiences of major print service provider IWCO Direct, you’ll quickly see how this eye-opening application means just one thing — it’s time to pay attention to the power of Augmented Reality.
Direct mail today is becoming increasingly complex. Messaging needs to be personalized and targeted with good use of high-quality color. But run lengths are getting smaller as versioning increases. How do you create a cost-efficient workflow to meet these needs plus maintain quick turnaround times?
When it comes to selecting a print provider, the key criteria for buyers include value-added services, price, and a quick turnaround. Corporate marketing departments are still suffering from cutbacks in personnel, so more than ever, they are seeking full-service partners that offer a variety of integrated marketing solutions. Understanding the real components that create value is key to your success.
It’s prediction season again... but it doesn’t take a crystal ball to know that the coming months will have no shortage of industry pundits contemplating your future—at least your future for print and marketing services. Three forces are expected to converge during 2015, potentially creating a “perfect storm” for service providers.
Together, Canon Solutions America and Graph Expo 2014 inspired several conversations about the industry’s future direction, challenges, and opportunities. Canon Solutions America showcased its expanding portfolio, including cutsheet electrophotographic color, cutsheet inkjet, and roll-fed inkjet, addressing the exciting and prevailing shift to inkjet printing.
Looking to lower labor costs, increase productivity, reduce turnaround time, and minimize mechanical errors in your booklet production? Doing so could be a powerful competitive advantage when bidding on coupon booklets, prospectuses, directories, manuals, and more.
At Graph Expo this year, Canon Solutions America, in addition to showcasing new products, will show you how to improve your business with traditional offset applications that can be affordably produced by leveraging inkjet technologies, while adding digital print benefits such as versioning, personalization, process automation, and just-in-time manufacturing.
Have you heard of Augmented Reality? It offers an expanded value proposition with more functionality and interactive experiences than QR codes can provide.
The commercial print industry is not simply changing, it is being redefined by digital color. Now is the time to develop a strategy that clearly focuses your efforts on your customers’ needs. Tonya Powers, Segment Marketing Manager for Commercial Print and Books at Canon Solutions America, discusses the benefits of a customer-focused approach to marketing.
As print volume grows and new applications emerge, print operations face mounting challenges. Building a system that optimizes efficiency and profitability requires real production printing expertise. Today, print service providers are seeking professional services that support the development of integrated solutions.
Looking for new application opportunities to grow revenue? Canon Solutions America has just introduced a Long-Sheet Feeder for its popular Canon imagePRESS series that enables commercial printers to offer more digitally printed applications that were once outsourced or more challenging to print.
After a full year of integrating resources and production organizations, we can confidently say that we’re ready for the future. Mal Baboyian provides details on a promising future.2014: It’s Time to Embrace Change
Barb Pellow, industry expert from InfoTrends, presents the top 10 trends that will likely fuel the direction of our industry all this year and beyond. Barb also demonstrates the importance of embracing change now rather than playing catch up later.
A look back at 2013 and a look forward to 2014 through the eyes of Canon Solutions America’s Vice President of Marketing, Francis A. McMahon.From Print 13 to 2014... We Are Looking to the Future!
Gearing up for 2014 with high-impact print solutions, Canon Solutions America is ready to lead the way toward a bright future for the print industry.
With a little planning, it’s possible to significantly reduce ink usage in production through optimized designs, job appropriate resolution, controlled dot sizes and Gray Component Replacement (GCR). Learn how to develop a strategy that’s best for your business.Inkjet and Direct Mail Marketing: What’s the Hook?
Once you offer your clients full-color personalization and super-fast turn times and they see the boost in response it drives, there’s no doubt you’ll be hooked on the margins you can achieve from this technology.
Customer-centric companies constantly try to innovate and manage based on what their customers need to be successful – not just on what they can sell to those customers. These are firms that work to help customers leverage their technology to drive business results and create a rich customer experience with a focus on excellent service.
That’s the word on the street and around water coolers all over the world. New technologies, innovations and amazing demonstrations dominated the show and in particular, the Canon booth. Interest, curiosity, and discovery were at high levels every day of the show. We’ve never seen anything like it. The crowds were stunning. Like many exhibitors, Canon Solutions America was ready to show “What’s New” to a global audience and we believe everyone walked away satisfied and hungering for more.
PRINT 13 (September 8-12 in Chicago) is focused on educating attendees about how to drive profits through innovation and integration. Building on those themes, Canon Solutions America will be holding live demonstrations of its latest graphic communications technologies and partnerships to share profit-making opportunities for you and your business. This article provides a brief summary of what you can look forward to seeing when you visit the Canon booth.
The new landscape of empowered customers, dizzying technological advancements, and globalization means that print service providers must re-think their craft. First Edge Solutions is committed to redefining how companies of all sizes communicate and share information. This is how they stay ahead of the pack.
Looking for a partner to team with for success? Canon Solutions America offers customers PressGo!, a FREE, robust business development program. With tools including educational webinars, informational white papers, training, marketing templates, and more, we make it easier for our customers to build their business.
Networking, sharing, and strategic partnerships are key factors in building a better business. To help you reach your goals we are now more focused than ever on providing you with the tools you need to solve your toughest business challenges.
From the very beginning, Universal Wilde Founder and CEO Bill Fitzgerald had planned to build a company that would serve its customers, “From Thought to Distribution.” Universal Wilde has built a successful business by backing its vision with a plan. Strategy and planning are in the company’s DNA, and they have become key ingredients in its ability to integrate organizations with the right technology investments.
In our last Graphic Arts Summit meeting we heard a great deal about what our customers look for in a partner and what they think about Océ’s transition to the new Canon Solutions America. It’s great hearing from the representatives on the GA Summit – but we’d like to hear from all of our customers and non-customers alike.
As operations look to optimize and automate their business and production processes as well as launch new marketing services, the topic of integration is bound to come up. With so many different software tools, systems, repositories, and technologies in the printing industry, it can be challenging to define exactly what integration entails.
As you know, Canon and Océ are now one company as of January 1, 2013. Together, we will lead the industry into the future with one vision. We will continue to offer all of our customers – old and new – a spirit of collaboration and the focused service and support that is our hallmark. Read the following FAQ for some answers to questions you may have.