Newsletter Archive: Commercial and Internet Printers September 2015
Print technology has evolved as the demands of the market have changed. The percentage of jobs produced using digital vs. offset technology has dramatically increased in the past ten years as customers opt for shorter run lengths and clients want highly targeted, personalized, and relevant messaging content. While there will always be a need for offset, a digital press can be very cost efficient from a production standpoint as well as open doors to new revenue and growth opportunities.
But how do you know when it is the right time to invest in new digital inkjet technology? You know you must adjust your business model to compete in a changing marketplace, but how do you overcome the biggest barriers to change — fear and apprehension?
Other companies have taken that plunge realizing that business success is about doing, not waiting. For example:
McArdle Solutions brought in a digital web press to meet the demands for shorter runs and complete projects more efficiently.
Microdynamics Group grew 209% during the heart of the recent recession by investing in new technology to stay on top of changing market demands.
IWCO Direct uses production inkjet technology to create new opportunities, improve postal optimization, provide target marketing using variable dynamic content, and generate production efficiency.
If you’re considering making the move to digital, knowing why others made that move, the importance of strategic planning, and how to manage the change process can be valuable aids to your decision making. The booklet, DIVE INTO EPIC INKJET — YOUR GUIDE TO BREAKTHROUGH TECHNOLOGY IN COMMERCIAL PRINTING, covers these topics and more. It discusses how the marketplace has changed, how to leverage shifting technology, and how to successfully move forward — as the companies above have done. We think you will find it worthwhile.
After reviewing the booklet, we'd be pleased to discuss any questions you may have, help you analyze market opportunities, or help with your business plan development.
Position Your Company for Growth
Print technology has evolved as the demands of the market have changed. The percentage of jobs produced using digital vs. offset technology has dramatically increased in the past ten years as customers opt for shorter run lengths and clients want highly targeted, personalized, and relevant messaging content.
Read the Full Article
Given the dynamics of today’s print marketplace, a strategic approach to technology is crucial for long-term growth and distinction from the competition. Discover how production inkjet technology can help you move forward.