Newsletter Archive: Commercial and Internet Printers July 2014
Digital technology is changing the competitive landscape of the commercial printing market. Prices for digital color pages are falling below offset printing prices, and companies who fall behind in the shift to digital printing are at risk. Smart business practices, like knowing your specific capabilities, building strong relationships with your customers and targeting their needs, are necessary to thrive. This means building distinct value offerings for targeted segments such as advertising, collateral and booklets. This month we define and demonstrate the benefits of taking a customer-focused approach to marketing your print services.
Canon Solutions America: A Focus on Customers
The commercial print industry is not simply changing, it is being redefined by digital color. Now is the time to develop a strategy that clearly focuses your efforts on your customers’ needs. Tonya Powers, Segment Marketing Manager for Commercial Print and Books at Canon Solutions America, discusses the benefits of a customer-focused approach to marketing.
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