Digital Printing Insider newsletter
Savvy transactional and direct mail printers welcome every client request — even the small ones — because they know it means more growth for their businesses. But what happens when the client’s data for a new job doesn’t match up with your technology?
There are two words everyone loves to hear — thank you. From a happy client, these words can be the key to converting prospects into customers, transforming existing customers into a loyal client base, and in turn, expanding your business. For print service providers with a strong customer focus, the ability to consistently exceed expectations is dependent on having the capabilities and resources to deliver successful outcomes.
Data is the key for businesses looking to deliver more effective communications and for consumers searching for more relevant content. For print service providers, this offers a powerful opportunity to deliver personalized, targeted pieces to fulfill both groups’ needs.
As print customers change and evolve with new technology, some print providers trail behind these changes, implementing updates to their operation that are too small or too late to make an impact. However, many printers have found success by embracing reinvention, making widespread changes to build their own future in an evolving space.
Canon Solutions America was voted “Company to Watch” at this year’s Inkjet Summit for the third time. This honor comes directly from Inkjet Summit attendees. This can’t-miss event for production inkjet, brings together industry members, experts, and leaders to share insight about the growth of the inkjet movement.
The leading international trade show for print and cross-media services, drupa 2016, is almost here. With the theme Touch the Future, this year’s show is sure to include some of the most innovative, cutting-edge technologies, all ready for you to discover. Get a sneak peek of what’s in store from Canon Solutions America.
Changes within the transactional and direct mail printing markets may be causing you to consider incorporating inkjet printing into your operation. "The Inkjet Edge: How to Transition Your Business to Inkjet" is a comprehensive guide to successfully implementing these new technologies, featuring advice and insight from peers and experts.
Just-in-time order and delivery is becoming the new normal as customers demand shorter and shorter lead times. With print runs getting shorter and lead times getting tighter, timely and personalized messaging becomes more difficult to accomplish when having to rely on an adequate inventory of preprinted forms.
As direct mail spending increases, marketers, as well as their print service providers, should take into account the most recent trends and strategies for implementing direct mail initiatives effectively. Understanding how to evolve with direct mail is crucial to increasing your value and seeing solid results.
Value is at the core of building long-lasting relationships with your customers. Increasingly, value is not in the final product you deliver, but in the end-to-end service you provide. Your customers are looking for personalized attention at all touchpoints. Embrace the power of customer experience and watch your bottom line grow.
Held this fall, the thINK Forum User Conference, thINK’s very first event, shared the top trends and techniques in inkjet, while Canon EXPO 2015 revealed a variety of engaging and exciting technologies — including four brand new production digital devices.
With multiple color presses, you know how critical it is to maintain color consistency across those presses — both to meet a client’s branding standards and to enable output from several presses to be combined into a single package without having multiple shades of a specific color.
Are any of your clients dissatisfied with their direct mail response rates? Are they struggling to obtain a better return on investment (ROI) with their scarce marketing dollars? How can you help them achieve stronger results and prevent the shifting of marketing resources elsewhere?
Data collection is not a new activity but the way it’s done and its importance as part of today’s marketing toolbox makes it critical to a successful campaign. Discover trends in data and personalized direct mail and learn how service providers and marketers are collaborating to leverage data and drive sales.
White-paper-in/full-color-out jobs are the wave of the future. With high-speed, quality color digital inkjet printing, you no longer need to store and manage your customer’s pre-printed shells. Additionally, by offering TransPromo communications to your transactional print jobs you’ll drive marketing and customer service messages more effectively.
Direct mail today is becoming increasingly complex. Messaging needs to be personalized and targeted with good use of high-quality color. But run lengths are getting smaller as versioning increases. How do you create a cost-efficient workflow to meet these needs plus maintain quick turnaround times?
When it comes to selecting a print provider, the key criteria for buyers include value-added services, price, and a quick turnaround. Corporate marketing departments are still suffering from cutbacks in personnel, so more than ever, they are seeking full-service partners that offer a variety of integrated marketing solutions. Understanding the real components that create value is key to your success.
It’s prediction season again... but it doesn’t take a crystal ball to know that the coming months will have no shortage of industry pundits contemplating your future—at least your future for print and marketing services. Three forces are expected to converge during 2015, potentially creating a “perfect storm” for service providers.
Together, Canon Solutions America and Graph Expo 2014 inspired several conversations about the industry’s future direction, challenges, and opportunities. Canon Solutions America showcased its expanding portfolio, including cutsheet electrophotographic color, cutsheet inkjet, and roll-fed inkjet, addressing the exciting and prevailing shift to inkjet printing.
You’ve seen the statistics and heard the success stories. Color and targeted messaging increase response rates. Creating higher response rates and decreasing time to market for clients help win new business. The answer for many is a transition to digital direct mail production.
At Graph Expo this year, Canon Solutions America, in addition to showcasing new products, will show you how to improve your business with traditional offset applications that can be affordably produced by leveraging inkjet technologies, while adding digital print benefits such as versioning, personalization, process automation, and just-in-time manufacturing.
A focused approach to the market is important. By fully understanding each individual market segment of its business, Canon Solutions America can strategically focus on each individual customer. Sheri Jammallo, Segment Marketing Manager for Corporate Enterprise at Canon Solutions America, explains the benefits of this focused approach to marketing.
As print volume grows and new applications emerge, print operations face mounting challenges. Building a system that optimizes efficiency and profitability requires real production printing expertise. Today, print service providers are seeking professional services that support the development of integrated solutions.
Canon Solutions America now offers a path to perfection. Deliver flawless print runs with the efficiency of the Océ ColorStream® and Océ JetStream® continuous-feed, high-speed, process color digital presses and high-quality reprinting of damaged documents with the cutsheet Canon imagePRESS C7011VPS series printer.
After a full year of integrating resources and production organizations, we can confidently say that we’re ready for the future. Mal Baboyian provides details on a promising future.2014: It’s Time to Embrace Change
Barb Pellow, industry expert from InfoTrends, presents the top 10 trends that will likely fuel the direction of our industry all this year and beyond. Barb also demonstrates the importance of embracing change now rather than playing catch up later.
A look back at 2013 and a look forward to 2014 through the eyes of Canon Solutions America’s Vice President of Marketing, Francis A. McMahon.From Print 13 to 2014... We Are Looking to the Future!
Gearing up for 2014 with high-impact print solutions, Canon Solutions America is ready to lead the way toward a bright future for the print industry.
With a little planning, it’s possible to significantly reduce ink usage in production through optimized designs, job appropriate resolution, controlled dot sizes and Gray Component Replacement (GCR). Learn how to develop a strategy that’s best for your business.Inkjet and Direct Mail Marketing: What’s the Hook?
Once you offer your clients full-color personalization and super-fast turn times and they see the boost in response it drives, there’s no doubt you’ll be hooked on the margins you can achieve from this technology.
Customer-centric companies constantly try to innovate and manage based on what their customers need to be successful – not just on what they can sell to those customers. These are firms that work to help customers leverage their technology to drive business results and create a rich customer experience with a focus on excellent service.
That’s the word on the street and around water coolers all over the world. New technologies, innovations and amazing demonstrations dominated the show and in particular, the Canon booth. Interest, curiosity, and discovery were at high levels every day of the show. We’ve never seen anything like it. The crowds were stunning. Like many exhibitors, Canon Solutions America was ready to show “What’s New” to a global audience and we believe everyone walked away satisfied and hungering for more.
PRINT 13 (September 8-12 in Chicago) is focused on educating attendees about how to drive profits through innovation and integration. Building on those themes, Canon Solutions America will be holding live demonstrations of its latest graphic communications technologies and partnerships to share profit-making opportunities for you and your business. This article provides a brief summary of what you can look forward to seeing when you visit the Canon booth.
Paper has always been critical to the printing process. Nowhere is that more apparent than when transitioning to production inkjet printing. Paper selection will have a tremendous impact on the production quality and profitability of your inkjet solution. When you put the right effort into testing and selection, what you get is better color with less ink.
Looking for a partner to team with for success? Canon Solutions America offers customers PressGo!, a FREE, robust business development program. With tools including educational webinars, informational white papers, training, marketing templates, and more, we make it easier for our customers to build their business.
Networking, sharing, and strategic partnerships are key factors in building a better business. To help you reach your goals we are now more focused than ever on providing you with the tools you need to solve your toughest business challenges.
In an industry where consolidation is the rule and not the exception, providing the right customer solutions and supporting workflow is critical. Larry Vaughn and Steve Johns understood the importance of getting this right as they consolidated their operations to form Seebridge Media.
In our last T-PAC meeting we heard a great deal about what our members look for in a partner and what they think about Océ’s transition to the new Canon Solutions America. It’s great hearing from our T-PAC members – but we’d like to hear from all of our customers and non-customers alike.
As operations look to optimize and automate their business and production processes as well as launch new marketing services, the topic of integration is bound to come up. With so many different software tools, systems, repositories, and technologies in the printing industry, it can be challenging to define exactly what integration entails.
As you know, Canon and Océ are now one company as of January 1, 2013. Together, we will lead the industry into the future with one vision. We will continue to offer all of our customers – old and new – a spirit of collaboration and the focused service and support that is our hallmark. Read the following FAQ for some answers to questions you may have.