Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers August 2015
Direct mail works. You and your clients know that, but do you know that today’s digital technology can make it work even better?
Ordinary, mass-produced direct mail can become more relevant, engaging, and even interactive, when consumer data is used to create personalized, targeted content and tools like QR codes, personalized URLs, and augmented reality are used to create dynamic cross-media experiences. The result — increased response rates and an improved return on the investment of marketing dollars.
Today’s production color inkjet technology from Canon Solutions America enables limitless customization and personalization options to create highly engaging direct mail pieces. Cost-effective on-demand printing allows for shorter turnaround times, and the benefits of variable data printing can dramatically increase response rates while decreasing overall printing costs.
We think you’ll find this short video, TRENDS AND OPPORTUNITIES IN DIRECT MAIL PRINTING, of interest if you’re looking for new ways to enhance the relevancy and response rates for your direct mail clients.
As always, let us know if you’d like to discuss how our white-paper-in to finished-product-out solutions could benefit your business.
Marketers need new ways to find and engage customers. Variable data digital printing offers limitless customization and personalization of direct mail pieces that can engage customers in interactive cross-media experiences—dramatically increasing response rates and reducing overall printing costs. Canon Solutions America can help.