Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers May 2015
Today, a successful marketing campaign is driven by personalized and effective communications. The personalized part is well documented but the effective part combines the careful analysis of both traditional offline as well as online data, like browsing behaviors and social networks. The result will be focused and engaging communications with customers. Learn how data is driving sales. Watch the webinar The Silver Bullet for Driving Sales: Data.
Data: The Silver Bullet for Driving Sales
Data collection is not a new activity but the way it’s done and its importance as part of today’s marketing toolbox makes it critical to a successful campaign. Discover trends in data and personalized direct mail and learn how service providers and marketers are collaborating to leverage data and drive sales.
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Consumers today expect personalized marketing experiences, and marketers want to deliver. Discover how service providers can differentiate themselves and add new revenue with data-driven marketing services.
Canon Solutions America teams with Tecnau, a provider of new technologies to the commercial digital printing and finishing industries, to develop flexible finishing solutions supporting a broad set of applications in the digital printing industry.