Looking for a partner to team with for success? Canon Solutions America offers customers PressGo!, a FREE, robust business development program. With tools including educational webinars, informational white papers, training, marketing templates, and more, we make it easier for our customers to build their business. This robust program is another great reason to be a Canon Solutions America customer – because we know that, together, we can do anything!
Download the exclusive PressGo! resources below to see how PressGo! can help you.
Just PressGo!: An Invaluable Business Development Program Built Especially for Canon Solutions America Customers
I’m Jodie MacLellan, Marketing Manager of Client and Sales Development. I have been at Océ, now Canon Solutions America, for over 13 years, serving in many roles in sales and marketing on the Production Printing Solutions team.
I am pleased to be part of a company with such a long history. Océ has been in business for over 130 years and is well-known for our extremely loyal customer base. Today, as Canon Solutions America, our customers remain loyal and are embracing the new company. They’re excited about the combined strength of the companies and know that we are Stronger Together.
In today’s dynamic marketplace, loyalty is not easy to come by. The fact is, at Canon Solutions America, we work hard to earn our customers’ loyalty. A key ingredient to our success is our understanding that it’s not just about the press. We start with the customer opportunity and then team with our customer to implement an end-to-end solution that includes the digital front-end, press, workflow, substrates, finishing solutions, training, professional services, sustainability initiatives, and business development programs they need to be successful. My role is to deliver the resources they need to help them grow their business.
I am privileged to be building on the first customer-designed business development program in the digital print industry. Launched in 2010, our PressGo! Business Development program was created utilizing the input of our customers. They told us what they needed for their business development efforts, and we built it – launching a comprehensive program that provides customers with online access to leading-edge industry research, white papers, case studies, how-to guides, marketing materials, and educational webinars.
With this great foundation, I’ve taken it as my personal mission to make the PressGo! program the best-in-class business development program in the digital print industry. Working hand-in-hand with our customers, recent enhancements to the program include:
RESOURCES AND MARKETING PROGRAM (RAMP):
With the goal to provide our customers with the sales and marketing resources they need to RAMP quickly, the program includes:
Customers are looking for help in developing integrated marketing campaigns, as well as sales and marketing initiatives to help drive more print. Through customizable templates and how-to guides we’re giving them the multi-channel marketing tools they need to grow their business.
Sales Training Resources
Customers are requesting help with training their staff in the transition to becoming a marketing services provider. With robust Sales Training Resources available through the PressGo! Business Development program, we provide sales training resources and industry knowledge to go after new business opportunities.
Building a community that facilitates knowledge sharing is another key component in driving customer success. A new addition to PressGo! is a community blog aimed at sharing ideas, best practices, and insights into the trends shaping the industry. A wide variety of industry and technology experts share topics relevant to marketers and provide thought leadership to the production print community.
Creating and maintaining the best-in-class business development program is an ongoing process. We will continue to find innovative approaches to build the Canon Solutions America Production Print community and provide the right mix of tools and relevant content to steer their operations to success. My goal is to create an environment that delivers the right mix of support.
Customer feedback is a core influencer of the program’s direction and we take the role of partnering with our customers seriously. They’ve invested in our technology and it’s our responsibility to extend our support beyond operations to encompass all facets of their success.
Marketing Manager of Client and Sales Development
Jodie leads Canon Solutions America’s Production Printing Solutions PressGo! initiative. PressGo! is a comprehensive business development program that provides customers with online access to leading-edge industry research, white papers, case studies, how-to articles, marketing materials, and educational webinars.
To better understand the needs of our customer and our sales team, Jodie serves as a liaison between marketing and sales through the Production Print Sales Advisory. In addition, she manages the Sustainability Programs for the Production Printing Division and is also a member of the Global Sustainability Council.