Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers November 2016
Savvy transactional and direct mail printers welcome every client request — even the small ones — because they know it means more growth for their businesses. But what happens when the client’s data for a new job doesn’t match up with your technology? It’s not practical or client-friendly to ask them to change their data formats, nor is it efficient for your team to transfer everything by hand. This can present a serious problem that’s all too common.
This challenge illustrates why it’s critical for every print service provider to build up three vital components to keep them ready for the unexpected. First, because change is inevitable, cultivating the flexibility to handle new challenges and growth is key. Second, businesses must foster an open-mindedness and a willingness to seek new solutions and technology. And lastly, your business needs the most up-to-date innovations in the print production field, including an efficient workflow and the current market software.
Content Critical Solutions provides mission-critical communication and print services for Fortune 500 companies. When a new business opportunity arrived that required the use of multiple data formats that didn’t match up with the Content Critical portal, they were forced to find a new solution. We recommend reading the CONTENT CRITICAL CASE STUDY: WORKFLOW SOLUTIONS to learn how this business overcame this obstacle and turned their stumbling block into an asset.
With the installation of their first color inkjet press, an Océ ColorStream® 3500 press, communications services provider Content Critical, Inc. needed to enhance their output for inkjet production and postal savings. Read how they collaborated with Canon Solutions America and CrawfordTech to achieve these goals.