Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers August 2014
Thinking of adding a high-speed inkjet printer to your operation? Many direct mail and in-plant printers are. While there are many benefits to doing so, the decision can be a complex one.
Customers tell us that, in addition to the operational efficiencies a production inkjet device can provide, they utilize it for the digital advantages offset does not have – the ability to go from white-paper-in to full-color-out (to eliminate pre-printed forms), the addition of variable information in color or monochrome for TransPromo communications, and the ability to dynamically change and personalize highly complex direct mail at high speeds. This allows them to offer new applications to their clients and improve operational efficiency.
How to make the decision? The webinar EVALUATING INKJET FOR THE ENTERPRISE: IMPROVING EFFICIENCY, TURNAROUND AND ROI is a great place to start. It is packed with valuable tips on trends in document production, how production inkjet can impact that production, and the key considerations to evaluate in determining inkjet’s overall return on investment for your operation. We think you’ll find listening to it a good use of your time.