Canon

June/July 2017

We all intuitively know that using color in printed promotional materials like direct mail, transactional, and TransPromo documents is effective, but how effective is it? What impact does color have on response rates? And what happens to ROI when you combine color with personalization or other advanced variable-data and database printing? Get the answers in this “colorful” white paper, THE POWER OF COLOR IN COMMUNICATION. In it, you’ll find an insightful look at industry statistics and best practices for using color effectively.

May 2017

Production inkjet technology makes it possible to eliminate pre-printed forms with a white-paper-in/full-color-out workflow, allowing for a flexible, streamlined, one-step process. Not only does that mean considerable cost and productivity savings, but also exciting new capabilities and growth opportunities.

April 2017

As with any technology, success in the inkjet market begins with an understanding that it’s not the technology itself that makes the difference—it’s the solution you build around it. That’s why we want to share this informative article, TARGETING THE RIGHT MARKETS FOR INKJET GROWTH. It offers valuable industry insight on how to capitalize on inkjet technology to create new revenues with existing clients, open up new sales opportunities and more jobs, and bring in more money and increase profits.

March 2017

A streamlined workflow can give you a substantial competitive edge. It can help you reduce costs, improve margins, and shorten overall production time. We thought you’d be interested in learning more about where you should focus your efforts to improve your shop’s efficiency from the new Canon Solutions America book, INKJET WORKFLOW: HOW TO MAKE YOUR WORK FLOW… EFFICIENTLY. It’s an insightful new resource sponsored by thINK, the independent community of Canon Solutions America production print customers.

January/February 2017

As we turn our focus to the year ahead, it’s important to take stock in new industry developments and implications. What are the requirements for success in today’s market, and how can we best meet them? According to InfoTrends, there are three key considerations for print service providers. Discover the top trends driving our industry and what they could mean for your business in the transformative ROAD MAP 2017: BUSINESS DEVELOPMENT STRATEGIES white paper.

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