We all intuitively know that using color in printed promotional materials like direct mail, transactional, and TransPromo documents is effective, but how effective is it? What impact does color have on response rates? And what happens to ROI when you combine color with personalization or other advanced variable-data and database printing? Get the answers in this “colorful” white paper, THE POWER OF COLOR IN COMMUNICATION. In it, you’ll find an insightful look at industry statistics and best practices for using color effectively.