Newsletter Archive: Commercial and Internet Printers June 2017
We all intuitively know that using color in printed promotional materials like direct mail, transactional, and TransPromo documents is effective, but how effective is it? What impact does color have on response rates? And what happens to ROI when you combine color with personalization or other advanced variable-data and database printing? Get the answers in this “colorful” white paper, THE POWER OF COLOR IN COMMUNICATION. In it, you’ll find an insightful look at industry statistics and best practices for using color effectively.
Learn How Color Boosts Response Rates
Helping your customers communicate effectively with color can boost response rates, as well as yield a host of additional benefits. Discover how to make the results even more dramatic by combining color with personalization as well as other advanced variable data and database printing.
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