If you’ve already invested in or are considering investing in a high speed inkjet press, there are critical considerations regarding ink costs that you should be aware of before you begin quoting jobs. Yes, inkjet is generally less expensive than toner and a little more expensive than offset inks, but there are tactics you can use to control this cost factor in any job you print.
Managing Ink Costs: Printing the Right Dots
With a little planning, it’s possible to significantly reduce ink usage in production through optimized designs, job appropriate resolution, controlled dot sizes and Gray Component Replacement (GCR). Learn how to develop a strategy that’s best for your business.
Inkjet and Direct Mail Marketing: What’s the Hook?
Once you offer your clients full-color personalization and super-fast turn times and they see the boost in response it drives, there’s no doubt you’ll be hooked on the margins you can achieve from this technology.