2015 may become the “perfect storm” for print and marketing services providers. Industry experts agree that it will be an exciting year for printers in all segments. Even more marketing dollars should be available this year which means customers will be looking for innovative applications and enhanced marketing services. The availability of affordable infrastructure, improved inkjet technologies, and even large format capabilities will provide a growth opportunity for service providers of all sizes. Fasten your seatbelt—looks like a great year ahead!
Will 2015 Be a Perfect Storm for Print and Marketing Service Providers?
It’s prediction season again... but it doesn’t take a crystal ball to know that the coming months will have no shortage of industry pundits contemplating your future—at least your future for print and marketing services. Three forces are expected to converge during 2015, potentially creating a “perfect storm” for service providers.