What is the biggest lesson you learned in 2020? It’s probably this: Your business strategy needs to be dynamic if you want to navigate unexpected bends in the road and keep up with customers’ changing needs. So, this is the perfect time to review and revise your plan for moving forward in 2021. A good place to start is with an objective view of industry trends.
Every January, Keypoint Intelligence publishes its annual Road Map to help guide PSPs as they refine their goals and tactics for the coming year. CLICK HERE for a quick overview of insights as well as the full Road Map for 2021—including specific implications for the commercial and graphic arts print markets, from evolving applications to overcoming channel fog and channel fatigue. Give it a read, and then reach out to discuss ways Canon Solutions America can help you adapt, align, and take advantage of emerging opportunities this year.