Newsletter Archive: Commercial and Internet Printers August 2014
You’re familiar with how QR codes can add interactivity to print. Perhaps you’ve already incorporated them into your client’s jobs. But have you heard of Augmented Reality? It offers an expanded value proposition with more functionality and interactive experiences than QR codes can provide.
Augmented Reality adds layers of digital information – videos, photos, sounds – directly on top of printed items. It can be a valuable tool to create more customer engagement and generate very high click-through rates for your customers. It is being blended with print in retail store signage, educational environments, loyalty programs, travel brochures, and vehicle advertising, to name a few.
Discover how Augmented Reality can be implemented and some examples of how it is being used today. The webinar A REALITY CHECK: AUGMENTED REALITY offers a glimpse into the possibilities. Augmented Reality could be a valuable growth opportunity for your business.