Newsletter Archive: Commercial and Internet Printers March 2020
We’ve all been on the receiving end of targeted digital ads following us, but did you know you can do the same thing with print?
Real-time marketing is quickly becoming the norm. Digital press systems and an automatic workflow can help your operation integrate it into your process, making the transition to programmatic print.
To learn more about this next level of print marketing, take a look at “GET WITH THE PROGRAM—UNDERSTANDING PROGRAMMATIC PRINT.” This article breaks down the key benefits of a programmatic print strategy for PSPs looking to make their print stand out. The combination of technical capability and a creative approach lends itself to the personalization the industry and (more importantly) audiences demand.
Is your operation ready to get with the programmatic print?
People have long predicted the death of print, but industry data shows this just isn’t the case. And while the industry is certainly changing, there are still plenty of opportunities for growth. Watch this video for proof of inkjet as a thriving solution.
Get a thorough overview of the VarioPrint i300 series production inkjet press and how it enables print service providers to consolidate monochrome and full-color to one platform, migrate offset to digital, move toner to inkjet, and lower operational costs.