Today’s marketers always want to know more. Who is my consumer? What does she enjoy doing? Where does he live? Gathering this data is becoming more and more critical. The more a business can learn about their clients, the greater their potential to deliver targeted, custom marketing pieces that will connect with their audience. And for the customer, too many options can be overwhelming. Instead, they are choosing messages that are focused on their preferences and that speak directly to them. Together, these trends present a growing demand for print service providers to embrace techniques and strategies that enable well-crafted, data-driven communications. You can learn more about this topic in the webinar DATA-DRIVEN MARKETING: WHAT CORPORATIONS WANT, WHAT CONSUMERS DEMAND!