Newsletter Archive: Book Printers and Publishers August 2015
Digital print production has been changing book manufacturing, and the trends are expected to continue. Digitally printed books are expected to grow at double-digit rates per year while offset produced books are expected to decline each year.
Why? Because with today’s production digital printing technology, the “Publisher’s Dilemma” — accurately forecasting book demand to meet sales requirements while minimizing costly overruns — is essentially solved! Publishers can order shorter runs lengths, keeping the number of unsold books low and minimizing storage costs. Reprint orders can be filled on-demand, and previously out-of-date titles can generate new revenue opportunities. It’s also practical for specialty publishers to distribute smaller quantities of books while still turning a profit.
Canon Solutions America can help you succeed in digital book production with white-paper-in to finished-product-out solutions. Our flexible, high-speed, color inkjet presses; workflow software; and in-line finishing equipment provide an end-to-end system that can drive profits by increasing productivity and reducing costs.
This short video, TRENDS AND OPPORTUNITIES IN DIGITAL BOOK PRINTING, goes into more detail about how you can meet the changing demand for printed books while eliminating many of the risks associated with mass production. We think you’ll find it worthwhile.
If you’re interested, we’d be pleased to work with you to customize a digital production solution that fits your business.