There was a time when you could actually just sell something by showing a picture of it in an ad with a headline like “Buy Me.” Ok, that’s a bit of an exaggeration, but that’s pretty much the way marketing used to be. Today, it’s important to deliver engaging, valuable content to your audience because they won’t spend a nanosecond on your efforts if you don’t. Watch the webinar DELIVERING CONTENT IN A MULTI-CHANNEL WORLD to discover the new marketing reality.
Delivering Content in a Multi-Channel World
Reaching consumers on as many platforms as possible can result in significantly higher reader engagement. However, if you’re not among the top tier players in the publishing industry this can seem like an impossible task. Industry experts agree, though, that digital tactics MUST be in your marketing toolbox. They also suggest starting out small and building your multi-channel efforts over time.