Digital technology made print on demand (POD) and short runs possible, but production inkjet has made them more profitable. Book publishers looking to remain competitive and capitalize on emerging opportunities should consider inkjet’s role in the future of book printing.
One publisher discussed this role in “HOW INKJET TECHNOLOGY IS TRANSFORMING DIGITAL BOOK PRODUCTION—AGAIN,” an article exploring the key factors in the shift toward inkjet and real-world results book PSPs can experience. For example, after Bookmasters, Inc. added Canon production inkjet to its workflow, the company found it was able to streamline efficiencies, expand color capabilities on POD jobs, and diversify its customer base—growing the business in a cost-effective way that also added value to its print services.
Take a look at Bookmasters’ analysis for an “on the ground” perspective on our industry, and then contact Canon Solutions America to talk more about our exciting new inkjet developments.