Digital technology made print on demand (POD) and short runs possible, but production inkjet has made them more profitable. Book publishers looking to remain competitive and capitalize on emerging opportunities should consider inkjet’s role in the future of book printing.
One publisher discussed this role in “HOW INKJET TECHNOLOGY IS TRANSFORMING DIGITAL BOOK PRODUCTION—AGAIN,” an article exploring the key factors in the shift toward inkjet and real-world results book PSPs can experience. For example, after Bookmasters, Inc. added Canon production inkjet to its workflow, the company found it was able to streamline efficiencies, expand color capabilities on POD jobs, and diversify its customer base—growing the business in a cost-effective way that also added value to its print services.
Take a look at Bookmasters’ analysis for an “on the ground” perspective on our industry, and then contact Canon Solutions America to talk more about our exciting new inkjet developments.
Once again, Canon has been recognized as the total inkjet market share leader in the US. It has led the industry for nearly a decade, fueled by commitment to R&D and cutting-edge technology, customized “customer-first” solutions, and unmatched service. See our announcement of this milestone. [0:30]
Today’s print buyers care about more than quality, price, and service. This NAPCO Research shows educating customers about your processes, equipment, and experience is another essential part of meeting their expectations. Learn how understanding—and communicating—what they need to know positions your business for success. [12 pages]