It’s no surprise that the book business is changing. Constant evolution has become the standard for book printers and publishers. Luckily, the latest trends in the book printing market are giving way to a whole new range of opportunities.
The excess of media available for education and entertainment has triggered the need for books to engage more deeply. It seems, unfortunately, that if books aren’t pulling readers in, something else will. Books that are catered to readers’ needs, interests, and personalities are in higher demand.
Plus, data shows that in recent years, self-publishers and small publishers have begun to eat into the market share of larger agencies. This trend toward independent publishing boosts the need to efficiently deliver non-standard runs: reprints, additional versions, and more.
To stay competitive, businesses must show a greater agility — being able to produce a wider range of print needs — as well as a sharper focus — being able to offer customized, highly variable solutions. It’s no simple request. How can you take advantage of these opportunities and deliver exactly what your customers need when they need it?
Inkjet technology is uniquely positioned to offer solutions that meet these evolving needs. For a deeper look into the capabilities of inkjet technology, we recommend you watch the video WHY INKJET? FOR BOOK PRINTERS.