When it comes to the big changes in today’s printing and publishing world, technology has touched everything. New technology has sparked shifts in what content is created, how that content is stored, and so much more. The most notable change, however, is in customer expectations. Understanding what your audience needs, while embracing new innovation, will help you stay on top of the changing book printing and publishing market. You may be interested in watching the webinar BOOKS AND MAGAZINES: WHAT DOES THE FUTURE HOLD?
The Future of Books and Magazines: Research Highlights and Trends
With the emergence of new technology, major shifts are taking place in the print marketplace — in everything from content and media channels to revenue and consumer expectations. Knowing how to use today’s technology, as well as these pivotal changes, to your advantage is key.