New technological innovations have changed the game when it comes to the book printing and publishing market. And while it’s easy to be reluctant to change, change comes with many opportunities. This transformation has opened a whole new realm of possibilities, like shorter runs, increased data capabilities, enhanced book discoverability, self-publishing, and more. Whether these additions to the book world translate to greater success depends on the publisher and their commitment to understanding, adapting, and leveraging these changes. Learn about the current market trends, where these opportunities lie, and how to take advantage of them in the webinar PRINT TRENDS FOR 2016: THE FUTURE OF BOOKS IN THE NEW YEAR.
Trends for 2016: The Future of Books
Today’s book printers and publishers are faced with changing technologies, adapting business models, and shifting customer expectations. A smart, strategic response is key to moving with the market rather than against it. Learn about best practices and the need-to-know approaches from three leaders in the field.