As you know, the publishing world is experiencing a major transformation driven in large part by emerging digital technologies. Book distribution methods are evolving, and technology is creating dramatically new content creation opportunities. Some publishers are bridging print and digital by innovating with mobile bar codes, NFC tags, and augmented reality software to deliver content that provides an interactive experience for consumers and new revenue streams for them.
Should you be looking at incorporating such technologies into your publishing strategy? What are the implications of doing so? How can mobile apps make books and print more relevant?
To help you answer these questions, we think you’ll find this webinar of value: EMERGING TECHNOLOGIES TO OPTIMIZE BOOK PUBLISHERS’ CONTENT STRATEGIES. You’ll not only see examples of how these new technologies can be used to deliver content that meets consumers’ changing needs for interactive experiences, but also hear from two publishers about how they are blending emerging mobile technologies with books and other publications to reach new customers, open new distribution channels, and initiate new revenue streams.
Discover the opportunities of the future and how you can participate in the growing market for interactive print.