Newsletter Archive: Book Printers and Publishers January 2016
For the past couple of years book publishers and printers have been focused on how to integrate digital technologies into their operations, including shuffling floor plans, developing new in-house finishing capabilities and trying to sell new services. Well, now it’s time to consider what your customers really want from you. The latest research shows they want a genuine relationship. To build your bottom line, you need to shape an experience that your customers will appreciate, remember, and share with their colleagues. Learn more about how to optimize your customers’ experience and grow your business.
2016: The Year of the Customer Experience
Value is at the core of building long-lasting relationships with your customers. Increasingly, value is not in the final product you deliver, but in the end-to-end service you provide. Your customers are looking for personalized attention at all touchpoints. Embrace the power of customer experience and watch your bottom line grow.
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