Take Hold of the Changing Book Market

Like many other segments within the printing industry, the book printing and publishing markets are changing rapidly with emerging digital print technologies. While conventionally produced books may be declining in volume, there remains opportunity for growth as digitally printed book volumes are expected to grow over the coming years. This is good news for manufacturers of short-run books. More and more book printers are seeking ways to quickly and profitably produce shorter runs of books. This can be done through print-on-demand, which allows book printers to produce runs of 1 to 1,000, thereby reducing inventory costs and allowing printers to print to meet specific orders.

Many digital book printers today are printing average run lengths in the single digits. These small quantities can be a workflow challenge. Luckily, Canon Solutions America offers a turnkey solution comprised of Canon hardware and software together with partner finishing products to seamlessly institute a workflow that handles printing books in small quantities. This solution takes into consideration book size, page count, spine width, and other factors to batch them intelligently into an imposition set that streamlines the production process from printing through finishing. It is a complete book imposition, print, cut/stack, perfect bind and trimming solution. It easily integrates with front- and back-end portions of the book manufacturing business. Central to an effective workflow is the on-demand publishing tool that is part of Océ PRISMAproduction® workflow software. The solution encompasses end-to-end automation required for a successful future in book manufacturing.

dpi-bp-article-11-2013-man-w-book.jpgA number of new digital printing technology advances for the book printing market make these shorter run lengths possible — the most notable advance being a rise in high-end production inkjet presses. High-speed inkjet presses offer the benefit of virtually no make-ready, very high throughput, 24/7 durability, and the ability to print both monochrome and color. This technology is revolutionizing the book printing market as printers leverage the capabilities of short-run printing and shift to print-on-demand platforms.

The common theme here seems to be that both book printers and publishers can benefit from digital printing platforms. Book printers benefit from the ability to streamline book production, print within a wide range of run lengths, reduce excess inventory, and improve print quality with high-speed inkjet solutions. Publishers also benefit from a more efficient supply chain and the virtual elimination of backlists. There is no doubt that the book market is changing. Those who invest in technology advances and embrace a digital future will be the ones who thrive in the changing market conditions.

Inkjet Application Guide
With so many high-speed inkjet options on the market, you want to be sure that you are investing in a machine that is well-positioned for your company’s applications. We created this Inkjet Application Guide to help you with just that. This guide showcases our depth in inkjet technology across a wide variety of applications. Whether you are printing trade, educational, professional, or photo books, we have the application for you. For each segment and application, this guide provides information about:

  • Segment and description of application
  • Added value through digital print
  • Screenshot of the application
  • Paper and printer settings used
  • TrueProof coverage information