Canon

May 2016

Can we do this? Is it even possible? In a changing print marketplace, these are the big questions that you may be hearing from your customers — or asking yourself. With new developments in digital production printing, the capabilities we once thought impossible are becoming realities, allowing us to say yes to new opportunities without hesitation. If you’re interested in what’s new and what’s next in the world of print, you can see it for yourself at the drupa 2016 trade show.

April 2016

By now you’ve heard about the growing popularity and benefits of inkjet printing — from greater personalization capabilities to improved cost-efficiency — and perhaps you’ve already decided that you’re ready to make the switch. If so, you probably have a lot of questions. How will this transition affect your organization and your workflow? What media and ink considerations do you need to make? How can you make the most of this transition?

How to Transition Your Business to Inkjet — New Business-Oriented Inkjet Reference Book

March 2016

Just-in-time order and delivery is becoming the new normal as customers demand shorter and shorter lead times. With print runs getting shorter and lead times getting tighter, timely and personalized messaging becomes more difficult to accomplish when having to rely on an adequate inventory of preprinted forms.

February 2016

Direct mail is seeing a resurgence, and with it comes a new set of rules for marketers. We’re seeing buzzwords like “omni-channel” and new statistics emerging, and they’re illustrating that direct mail is a pivotal piece in a bigger marketing puzzle. Now more than ever, print service providers need to partner with marketers to harness the full potential of direct mail. Learn about the myths and realities of direct mail and explore the strategies you’ll need to embrace today’s customer expectations.

January 2016

For the past couple of years transactional and direct mail printers have been focused on how to integrate digital technologies into their operations, including shuffling floor plans, developing new in-house finishing capabilities and trying to sell new services. Well, now it’s time to consider what your customers really want from you. The latest research shows they want a genuine relationship. To build your bottom line, you need to shape an experience that your customers will appreciate, remember, and share with their colleagues.

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