Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers August 2016
Today’s marketers always want to know more. Who is my consumer? What does she enjoy doing? Where does he live? Gathering this data is becoming more and more critical. The more a business can learn about their clients, the greater their potential to deliver targeted, custom marketing pieces that will connect with their audience. And for the customer, too many options can be overwhelming. Instead, they are choosing messages that are focused on their preferences and that speak directly to them. Together, these trends present a growing demand for print service providers to embrace techniques and strategies that enable well-crafted, data-driven communications. You can learn more about this topic in the webinar DATA-DRIVEN MARKETING: WHAT CORPORATIONS WANT, WHAT CONSUMERS DEMAND!
As consumers grow to expect marketing communications that are tailored to their needs, data’s role in marketing becomes more critical. Savvy service providers are embracing data to deliver relevant, personalized messages and ensure their success.
Darwill, Inc. wanted to give their customers a higher level of complexity, personalization, and security in their direct mail pieces, and they knew inkjet was the key. Learn why they adopted the Océ ColorStream® color inkjet press and how it’s helped their clients.