We’ve all been on the receiving end of targeted digital ads following us, but did you know you can do the same thing with print?

Real-time marketing is quickly becoming the norm. Digital press systems and an automatic workflow can help your operation integrate it into your process, making the transition to programmatic print.

To learn more about this next level of print marketing, take a look at “GET WITH THE PROGRAM—UNDERSTANDING PROGRAMMATIC PRINT.” This article breaks down the key benefits of a programmatic print strategy for PSPs looking to make their print stand out. The combination of technical capability and a creative approach lends itself to the personalization the industry and (more importantly) audiences demand.

Is your operation ready to get with the programmatic print?