Keeping print communications relevant in an increasingly digital world requires some creative solutions.
One way you can maximize consumer touchpoints is by blending digital interactions with personalized direct mail and transactional pieces. Adding elements like QR codes or augmented reality experiences actively engages audiences with relevant content, increases brand awareness, and helps build loyalty.
Get more insight about linking the print and digital worlds by reading THE POWER OF INTERACTIVE COMMUNICATIONS: A FRAMEWORK FOR DRIVING CUSTOMER ENGAGEMENT WITH PRINT. Once you make the connection, you’ll definitely want to take advantage of this trend to help your customers’ print communications stand out from the competition.