Learn How Marketers Can Make Direct Mail Effective

Today’s consumers feel that direct mail is an effective way to communicate with them. But in order for direct mail to be an integral part of the marketing mix, marketers need to ensure that it is relevant and personalized to targeted audiences. In the article, DIRECT MAIL: WHAT CONSUMERS WANT, learn about the considerations and capabilities that marketers should be reviewing and implementing to ensure that direct mail is a successful piece of their marketing strategy.