Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers May 2018
Learn How Marketers Can Make Direct Mail Effective
Today’s consumers feel that direct mail is an effective way to communicate with them. But in order for direct mail to be an integral part of the marketing mix, marketers need to ensure that it is relevant and personalized to targeted audiences. In the article, DIRECT MAIL: WHAT CONSUMERS WANT, learn about the considerations and capabilities that marketers should be reviewing and implementing to ensure that direct mail is a successful piece of their marketing strategy.
Building on the well-established Océ VarioPrint® 6000 platform that set the bar for monochrome digital production, the Océ VarioPrint 6000 TITAN series is designed to meet the needs of various markets and ideally suited to help produce quality commercial print materials, books, and transactional documents.