Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers July 2019
Designing direct mail pieces for an inkjet workflow can be a bit tricky, but there are ways you can optimize the technology to produce the sharp, vibrant pieces audiences crave.
The article RETHINKING DIRECT MAIL DESIGN IN THE ERA OF INKJET gives really helpful tips for preparing print files with the image resolution, color profile, ink limits, and finishing solutions that deliver outstanding prints at fantastic speed on inkjet presses. You’ll also appreciate the details about the personalization opportunities gained with inkjet.
We’re excited to announce that Canon Solutions America was named Company to Watch at the 2019 Inkjet Summit! Attendees voted on the award and selected our company from more than 50 eligible sponsor companies. And, Canon has ranked number one in the U.S. for continuous feed, cutsheet, and total high-volume inkjet market share for the third consecutive year.
Seeking to increase brand recognition and engage audiences, DAV of Minnesota turned to digital production printing. Find out how personalized direct mail pieces printed on the Océ ColorStream® series has led the nonprofit to experience cost savings, revenue growth, and an expansion of its business.
Are your files prepped for inkjet? Designers with a thorough understanding of software settings, inks, paper options, and file preparation can get the most out of this increasingly dominant platform. Learn new ways to leverage inkjet technology in this in-depth guide.