How do you deal with customer perception of the value you offer? Do they perceive printing as a commodity, or do they appreciate the value of your products and services? You may be surprised to know that value has a number of components. Price is one, of course, but many others can help you position your company as a true partner in your customer’s success and help change the maddening perception that printing is a commodity. Let them know where you stand by providing a clear picture of the benefits you deliver.