How do you deal with customer perception of the value you offer? Do they perceive printing as a commodity, or do they appreciate the value of your products and services? You may be surprised to know that value has a number of components. Price is one, of course, but many others can help you position your company as a true partner in your customer’s success and help change the maddening perception that printing is a commodity. Let them know where you stand by providing a clear picture of the benefits you deliver.
What is price? A lesson in value for your services
When it comes to selecting a print provider, the key criteria for buyers include value-added services, price, and a quick turnaround. Corporate marketing departments are still suffering from cutbacks in personnel, so more than ever, they are seeking full-service partners that offer a variety of integrated marketing solutions. Understanding the real components that create value is key to your success.