Are any of your clients dissatisfied with their direct mail response rates? Are they struggling to obtain a better return on investment (ROI) with their scarce marketing dollars? How can you help them achieve stronger results and prevent the shifting of marketing resources elsewhere?
 
These were the questions IWCO Direct faced with one of its insurance company clients. IWCO Direct, one of the nation’s largest providers of direct mail solutions, realized that their future with this account required a bold, transformational breakthrough. The answer was the transition from multiple conventional campaigns to one that used digital inkjet technology to enable targeted creative and messaging to enhance relevancy and response rates. By all measures, the conversion was a huge success.
 
Dave Johannes, Senior Vice President of Operations for IWCO Direct, described the challenges and results of their client’s transformative direct mail campaign at the recent Inkjet Summit held in Ponte Vedra Beach, Florida, April 27–29, 2015. We thought you would be interested in reading his presentation, INKJET SUMMIT 2015 DIRECT MAIL BUSINESS CASE STUDY, for ideas that may help some of your clients, too.
 
Marketers today are looking for new ways to engage their customers. High-speed color inkjet technology is allowing marketers to combine consumer data with creative strategies to produce highly personal and relevant direct mail offers that increase their ROI. Today’s inkjet technology enables limitless customization and personalization options for highly relevant, targeted content. Plus Canon Solutions America’s support tools—Professional Services experts, a U.S.-based Media and Solutions Lab, active engagement with over 30 paper mills, Inkjet Media catalog, and Designer’s Guide to Inkjet resource—help ensure your success in utilizing today’s inkjet technology.
 
We’re sure you will find this real-world business case of interest.