Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers April 2017
As with any technology, success in the inkjet market begins with an understanding that it’s not the technology itself that makes the difference—it’s the solution you build around it. That’s why we want to share this informative article, TARGETING THE RIGHT MARKETS FOR INKJET GROWTH. It offers valuable industry insight on how to capitalize on inkjet technology to create new revenues with existing clients, open up new sales opportunities and more jobs, and bring in more money and increase profits.
Find out how one direct mailer adopted inkjet technology to overcome growing inventory and time-to-market challenges. By bringing previously outsourced work in-house they reaped unexpected benefits, including increased morale, a solidified company culture, and a new sense of employee pride.
Hear from five Canon Solutions America customers who transformed their businesses with the Océ VarioPrint® i300 color sheetfed inkjet press. As they experience unmatched quality, reliability, and productivity, these printers agree: “We want to be on the forefront of technology with Canon Solutions America.”