For the past couple of years transactional and direct mail printers have been focused on how to integrate digital technologies into their operations, including shuffling floor plans, developing new in-house finishing capabilities and trying to sell new services. Well, now it’s time to consider what your customers really want from you. The latest research shows they want a genuine relationship. To build your bottom line, you need to shape an experience that your customers will appreciate, remember, and share with their colleagues. Learn more about how to optimize your customers’ experience and grow your business.