February 2016 Transactional, Direct Mail, and In-Plant Printers Newsletter

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Home / Newsletter Archive / Transactional, Direct Mail, and In-Plant Printers / February 2016

Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers February 2016

Direct mail is seeing a resurgence, and with it comes a new set of rules for marketers. We’re seeing buzzwords like “omni-channel” and new statistics emerging, and they’re illustrating that direct mail is a pivotal piece in a bigger marketing puzzle. Now more than ever, print service providers need to partner with marketers to harness the full potential of direct mail. Learn about the myths and realities of direct mail and explore the strategies you’ll need to embrace today’s customer expectations. Watch the webinar DIRECT MAIL DELIVERS: STRATEGIES FOR PARTICIPATING IN THE VALUE CHAIN.

Direct Mail Delivers: Strategies for Participating in the Value Chain
As direct mail spending increases, marketers, as well as their print service providers, should take into account the most recent trends and strategies for implementing direct mail initiatives effectively. Understanding how to evolve with direct mail is crucial to increasing your value and seeing solid results. Read the Full Article

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Direct Mail Delivers: Strategies for Participating in the Value Chain Webinar

Vital for acquiring new customers and retaining existing ones, direct mail plays an integral role in the overall marketing mix. Here’s why it works and how to capture its full potential.

IWCO Direct Maximizes Productivity by Working with Canon Solutions America and Videk Case Study

With multiple continuous feed inkjet presses, this large direct mail company delivers high volume and exceptional quality. Learn how an automated print quality camera monitoring system allows them to produce even more.

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Newsletter - Transactional, Direct Mail, and In-Plant Printers

2021

How Production Inkjet Can Help You Achieve Your Sustainability Goals

Opportunity Costs and the Compelling Business Case for Production Inkjet

Canon Takes Next Step in ColorStream Innovation

You Can Run a Smarter Transactional or Direct Mail Print Factory

2021 Outlook for Direct Mail and Transactional Printers

2020

A Decisive Game Changer for Transactional and Direct Mail Printing

The Power of Interactive Communications: A Framework for Driving Customer Engagement with Print

Exhibiting Environmental Leadership: The Eco Start Program

Get with the Program—Understanding Programmatic Print

2020 Outlook for Direct Mail and Transactional Print: The Future is Here!

2019

What can you expect from us at PRINTING United?

Rethinking Direct Mail Design in the Era of Inkjet

Bringing TransPromo to Life with Inkjet

Bring Value to Direct Mail, Bills, and Statements with Inkjet

A Year of Growth and Refinement: 2019 Outlook for Transactional and Corporate Enterprise PSPs

2018

Industry 4.0: The Smart Print Factory

Critical Trends in Customer Communications and Strategies for Success

Direct Mail: What Consumers Want Article

Transactional Communications: 2018 Belongs To Those Who Innovate And Execute!

High-speed Inkjet Trends: Consumers Still Want Print in 2018!

2017

Growing Your Business With Variable Data Printing

Improving the Customer Experience and Operational Efficiencies with Web-to-Print

August/September 2017

Get a Sneak Peek at the PRINT 17 Canon Presses

Stay on Top of the Latest in Document Security

Optimizing Postal Savings — What are the Options?

Targeting the Right Markets for Inkjet Growth

New Printing Industry Book Provides Insights into How to Make Your Work Flow More Efficiently

January/February 2017

Transformation 3.0: Three Key Considerations for Success

2016

Finding Flexible Solutions for Unexpected Roadblocks

The Role of Print in Omni-Channel Marketing

A Look Into the Critical Connections that Build Success

Data-Driven Marketing: What Corporations Want, What Consumers Demand

Harnessing Disruption: Reinventing Your Business to Leverage Digital Technologies

Gain Insider Knowledge from the Inkjet Community

Unleashing Print: The Countdown to drupa

How to Transition Your Business to Inkjet — New Business-Oriented Inkjet Reference Book

Deliver Highly Personalized Messaging Cost-Effectively

Direct Mail Delivers: Strategies for Participating in the Value Chain

2016: The Year of the Customer Experience

2015

Changing the Print World, Again.

thINK and Canon Expo: Technology and Trend Highlights

Get the Utmost Productivity from Your Inkjet Press

Innovative Direct Mail Options to Captivate Your Clients

Inkjet Technology: Follow the Pages!

Improve Your Direct Mail Response Rates

Data: The Silver Bullet for Driving Sales

From White Space to Dollars: Trends in Transpromo

Personalized Direct Mail in One Single Workflow

What is price? A lesson in value for your services

Will 2015 Be a Perfect Storm for Print and Marketing Service Providers?

2014

GRAPH EXPO 2014: The Digitalization of Corporate Enterprise

Digital Mail Production. Your Competitive Edge.

Canon Solutions America at Graph Expo 2014: Enabling Creativity with Advanced Inkjet Technology

Production Inkjet. New Application Opportunities.

Market Segmentation to Meet Customer Needs

Did You Miss the Inkjet Summit?

Canon Solutions America: Professional Services for Complex Solutions

On-Demand Printing. Versatile Print Solutions.

Transaction Print: Rerouting Reprints Without Sacrificing Quality

Quadrupled Revenues. Really?

Canon Solutions America: Taking Care of Business 2014: It’s Time to Embrace Change

2013

Greetings from Canon Solutions America From Print 13 to 2014... We Are Looking to the Future!

Managing Ink Costs: Printing the Right Dots Inkjet and Direct Mail Marketing: What’s the Hook?

Canon Solutions America: A Customer First Approach

Better Than Ever!

PRINT 13: Canon Solutions America Demonstrates Innovation and Integration

The Inkjet Paper Chase

Just PressGo!: An Invaluable Business Development Program Built Especially for Canon Solutions America Customers

A Letter from: Eric Hawkinson, Director of Marketing, Canon Solutions America

Seebridge Media Delivers: Integrated Offerings Meet Customer Needs

We Value Your Opinion

Integration for Optimizing Operations

Canon and Océ: Stronger Together How Customers Will Reap the Benefits

2012

December 2012

We Wish You the Warmest Holiday Season

Throughout 2012 we have sent you a wide variety of informative materials in this monthly Digital Printing Insider newsletter. We hope that you have found these helpful. We have made these resources available to you at any time, simply visit the Digital Printing Resource Center. There you will find customer videos, industry white papers, on-demand webinars, case study booklets, how-to guides and more.

November 2012

The Demand for Cutsheet Solutions

Corporate enterprise and direct mail print providers often demand cutsheet solutions as proofing systems and a back-up for continuous feed systems for very short runs. Paul England, Océ Manager, Color Cutsheet Products, states that, “In essence, sometimes these customers need a speedboat and not a battleship.”

Does the Web Really Deliver What Consumers Want?

Analysts, journalists, and technologists have predicted that most people would opt to receive and pay their bills online, thus reducing or eliminating paper-based bills and statements. The question is, has this shift actually occurred?

Ease of Integration a Top Investment Consideration

As print providers look to optimize and automate their business and production processes as well as launch new marketing services, the topic of integration is at the top of the list. The right combination of tools and partners to tie disparate systems together is key to creating a seamless workflow.

Investing in the Future Can be Risky Business

To keep up with advances in digital technologies, corporate enterprise printers are investing in digital solutions to increase productivity, reliability, reduce security issues for their clients and to secure a growing bottom line for themselves. Wondering how savvy printers are making this transition and making money doing it?

October 2012

Going To Graph Expo? Don’t Miss These Events!

Océ will be in Canon booth #400 – be sure to stop by! Want to meet with an Océ representative while you are there? Call Us! 1-877-623-4969.

The Times They Are A-Changin’: Critical Trends in the Printing Industry

The emergence of digital and Internet technologies as well as social and mobile media in recent years has brought about new printing trends that will forever change the printing industry. Listen to this post Graph Expo webinar where a panel of industry experts will explore key Graph Expo announcements and their impact.

Symcor: Being Strategic in Re-Tooling Workflow

Meegan Hinds, Symcor Senior Vice President and General Manager of Integrated Statement Services states, “Our goal is to deliver dynamic approaches to optimizing printed bills, statements, and other data-driven communications that are regularly delivered to consumers. By enhancing existing white space with full-color personalized messages, our customers can turn standard business communications into vital communication tools.”

September 2012

Market Segmentation: Establishing Customer Advocates

Chad Skelton, Océ’s Segment Marketing Manager for Corporate Enterprise, works with customers, analysts, associations and journalists to understand critical industry trends and their impact to Océ customers, to better assist them in optimizing their business solutions for their greatest success.

Does Customer Loyalty Equate to Profitability?

Print service providers must take the time to truly evaluate their most loyal and profitable customers. All customers are not equal. In fact, there may be some customers that you actually cannot afford to serve.

Building a Loyal Customer Base

Understanding how to create loyal customers so you can retain them is one of the most beneficial things that you can do for your business. According to InfoTrends’ research, it can cost seven times more to acquire new customers, yet few print providers have focused on the implications.

Loyalty Programs: Bottom-line Results

Digital printing enables marketers to unlock the benefits of loyalty programs by creating customer communications that contain offers and rewards that are relevant to individual recipients. With today’s digital printing technologies, print service providers have an opportunity to deliver affordable campaigns steeped with relevance.

August 2012

Partnering for Multi-Channel Marketing that Works

Cindy Cumings, Marketing Communications Manager at Océ North America, has developed a multi-channel communications architecture to consistently communicate with existing customers within key market segments. With limited resources, she relies on expert partners to transform products and services into real customer value.

Direct Marketing Drives The Bottom Line

Integration of new and existing services is the best model for success. IWCO Direct, Chanhassen, MN, has done just that with its “Total Package” approach. According to Marketing VP Debora Haskel, investment in new technologies pays off with increased capacity, increased response rates and improved mail management logistics solutions.

Create New Revenue Opportunities and Build Customer Loyalty

The transition from a print services provider to a multi-channel marketing services provider is well underway. Understanding trends and effectively leveraging technology is critical for today’s print service providers who are offering multi-channel marketing services. Those who have successfully transitioned are clearly experiencing substantial increases in revenues as well as profits.

Partnering for Proven End-To-End Automated Marketing Solutions

Océ PRISMA® workflow software and GMC Inspire have teamed up to provide the most comprehensive end-to-end document solutions in the industry. The partnership will help businesses implement high-impact, personalized communication solutions that will generate new revenue streams and more effective workflows.

July 2012

Streamlining Workflow to Enhance Profitability

Brian Dollard, Director of Product Marketing at Océ, discusses how Océ’s PRISMA workflow solutions drive efficiency by automating the entire process, from entry to production, help increase new revenue streams through the delivery of new value-added services and help deliver overall bottom-line profitability.

40 Years of Adding Value for Customers

National Business Systems, Inc. (NBS) has grown and expanded its business by offering document solutions associated with data capture, database management, document design, electronic delivery, digital archiving, printing, and mailing. President Joe Tafs believes that a willingness to change has been critical to NBS’s continual growth and success.

Mail Integrity Matters

Ever lose sleep wondering if Frank’s EOB will end up in Jane’s envelope? Or if you’ll meet critical service-level agreements? These challenges can be addressed with Océ PRISMA workflow software in conjunction with partner solutions. This combination facilitates tailor-made document integrity and piece-level tracking solutions so all government requirements will be met in any print and mail environment.

June 2012

Workflow: Your Competitive Advantage

Bill LaRoss, Director of National Software Sales for Production Printing at Océ, highlights six key critical business processes where Océ PRISMA workflow software provides the flexibility to easily adapt to its customers’ infrastructure and adds significant value to the technologies that its customers have invested in. The result is a full end-to-end solution to turn your business challenge into a competitive advantage.

Optimizing Marketing in Deregulated Industries

SourceLink, a provider of data-driven direct marketing services, has combined its expertise in variable data management and high-speed inkjet technology to assist companies in deregulated industries such as electric, telecommunications, and energy, with incentive-based customer acquisition programs. These programs require blending partner loyalty program databases with demographic and location information to create targeted offers to drive customer acquisition.

TransPromo Focuses on Customer Retention

More than ever before, business is focused on cost containment and measurement. Measurable success can be achieved through attention to customer retention and loyalty. Leveraging touchpoints, like transaction documents which are in customers’ hands on a regular basis, has proven to yield excellent results. Innovative marketing organizations are intelligently using TransPromo techniques to cross-sell the next logical product through effective lifecycle marketing where they blend personalized messages based on past purchases or responses to previous offers.

May 2012

Kris Albee: Director of Product Marketing for Océ Continuous Feed Production Devices

No other technology received more attention at drupa 2012 than inkjet. Kris Albee, Director of Product Marketing for Océ Continuous Feed Production Devices, and her team were ready to show the world that Océ is a leader in inkjet with new, innovative high-volume products.

drupa 2012 Announcements

As demonstrated at drupa 2012, Océ is building on its reputation as a global leader in high-volume digital printing by providing users with a unique range of ink types, speeds, web widths, process directions, and monochrome/color devices. New product highlights cut across the entire product line, including 16 new inkjet printers

Taking a Bite Out of Crime

Today, it is critical to protect all kinds of documents against unauthorized reproduction or misuse. Find out how you can produce sensitive documents securely, safely, and efficiently.

Improving the Power of MICR

Océ continues to take MICR printing to the next level by offering versatile and flexible MICR solutions in a wide range of speeds and capabilities that unite the power of MICR and conventional monochrome and color printing for the needs of commercial and transactional printers of all sizes.

April 2012

The Case For Color

There is no question about the role that color plays in business communications. Color increases brand recognition and improves response rates. By blending transaction data and full-color, customer-specific messages into sophisticated communications, you can turn transaction documents (e.g., bills, statements, purchase orders) into attention-grabbing marketing tools.

Optimize Your Workflow

Success in today’s production transaction print operations means improving productivity, efficiency, and accuracy of mission-critical documents. Océ has developed easy-to-use workflow solutions that automate the entire document lifecycle in production data centers, direct mail facilities and service bureaus.

Federal Direct – Transforming with the Needs of Customers

“Our organization is entering the next phase in its evolution and focusing on expanding the level of marketing services we offer to our customer base. The printing industry talks about making the migration from a print service provider to a marketing service provider... and that’s where we are taking our business.”

March 2012

Delivering Custom Solutions

Rick Foley, Vice President of Strategic Solutions for Océ North America, heads a team of experts in both print technology and software solutions. Their mission – take a complex problem and deliver a solution to drive more business for our customers.

More Choices for Personalized Messages

Full-color variable data and image-oriented documents, even in instances where personalized information has historically been limited to monochrome text. Today’s high-speed inkjet printing technology is providing more choices for addressing high-volume transactional and direct mail applications, and offering an affordable alternative to pre-printed color shells.

The Opportunity in High-Speed Color Inkjet

With their high productivity, a compelling cost of operation, and quality levels that greatly exceed what was previously available from high-speed inkjet systems, today’s color inkjet feed devices are creating new market opportunities.

February 2012

Building Customer Loyalty

Achieving customer loyalty is the goal of every business and Océ is no exception. Read about four Océ initiatives that are key to building a loyal customer base.

Keep Customers Coming Back

Multi-channel marketing is the key to building lasting relationships – for you and your customers. For print and marketing services providers, this means opportunity.

Darwill: Communications that Connect

A national leader in print and cross-media communications uses its experience and capabilities to execute complex marketing campaigns and keeps its customers coming back for more.

High-Speed Color Inkjet is the Future

With their high productivity, high quality and a compelling cost of operation, today’s color inkjet devices are creating new market opportunities.

January 2012

2012: Embracing Change and Innovation

Mal Baboyian, President of Océ Production Printing Systems, looks forward to tremendous opportunities in the printing industry. “The key is embracing change and developing new, innovative technologies.”

Blending the Science of Data with Imagination

SourceLink, a marketing communications organization, is committed to data-driven marketing programs and creative solutions. The Océ ColorStream 3500 will be an integral component in their multi-channel marketing environment.

Best Practices for Adding Cross-Media Marketing Services

Cross-media marketing is emerging as the direction that makes sense to many savvy organizations that are expanding their services. A recent InfoTrends study offers the 10 top best practices for making the move to cross-media services.

Low-Risk Strategy for Transitioning to Color

In a digital printing world where inkjet technology is getting a lot of attention, the Océ ColorStream 3500 enables a fast switch between long monochrome runs and full-color prints. The transition to color has never been easier.

2011

December 2011

Real Time... at the Speed of “WOW!”

At Océ, solving customer problems is core to the company’s culture. We have the desire to listen and respond to customer requirements with customized solutions that integrate into their work environment. 2012 will be a year where Océ will deliver solutions in real time... at the speed of WOW!

We Hope You’ve Enjoyed the WOW!

During this last year Océ Production Printing has provided dozens of valuable white papers, on-demand webinars, press demos, and customer videos. We hope you take advantage of these resources to benefit your own business.

November 2011

Measuring Marketing ROI: A Perspective from the Financial Executive

“If you can’t identify metrics and measure effectiveness, then marketing is an expense and not an investment,” stated Dale Drufke, Océ’s Vice President of Finance.

In-Plants and Data Centers Converge...

In a world where in-plant print shops and data centers are converging, the Océ VarioPrint 6000 MICR Line switches easily between on-demand publishing and MICR or transaction printing.

High-Speed Inkjet with MICR – Delivering ROI at DST Output

In an environment where every dollar counts, DST Output, a leader in international billing services, relies on their investment in high-speed inkjet with MICR from both a quality and productivity perspective.

Real-Time Accountability... With Help from the Document Services Provider

Service providers of all types are beginning to take advantage of technological advancements so they can provide marketers with instant gratification on campaign effectiveness.

October 2011

Caring About the Environment

According to Harry Loozen, Senior Vice President of Corporate Public Affairs & Sustainability, “Océ has been committed to green ‘business practices’ since our inception over 130 years ago, and we’ve made it our mission to help our customers achieve green too.”

Océ Hosts Industry Analysts at Its Production Printing Summit

Océ’s landmark event focused on applications rather than print engines. New products and enhancements were highlighted to meet a broader range of applications and volumes – all developed to increase its customers’ bottom line.

Transforming with the Needs of Customers

Changing with the times is the new name of the game. Learn how to migrate from a print service provider to a marketing service provider.

Taking Action to Make a Difference

Print manufacturers can make a difference in protecting the environment for today and tomorrow. Learn what you can do to be part of the solution.

September 2011

Wowing Océ Customers

Learn how Océ incorporates the customer voice in product development.

Meeting The Demands of a Changing World

Printers are seeking a digital, full-color printing system that delivers the right combination of flexibility, productivity, and quality. Learn how you can have it all.

A Healthy Approach to Customer Communications

Keeping subscribers well-informed is critical to HMSA success. Learn how they do it.

Looking for a more lucrative revenue stream?

What your customer wants you to know about their cross-media needs – and how you can capture more lucrative revenue streams.

August 2011

Customer Highlight: Bob Radzis, RT Associates

RT Associates, a leader in cross-media services helps customers stay competitive and win new business.

Business Development Tools

Experience the Océ Press Go! Business Development Program and find countless tools to help your business grow.

Leadership in High-Speed Inkjet Market

Savvy business executives are pursuing innovative tactics to develop new revenue streams from new products and services.

Discover the WOW! Factor

We build WOW into everything we do. From R&D to product development, from software to service and support. It’s in our DNA.

July 2011

Thinking Outside of the Box

Océ TSS Senior Vice President, Gerrit Terlouw discusses how his team makes a difference by thinking outside of the box.

Transitioning to High-Speed Inkjet on YOUR Terms

When you’re ready to move into high volume inkjet — either black & white or color — make it a safe, smooth transition with the Océ ColorStream® 3500 Inkjet Press.

How to WOW! with TransPromo

Putting the WOW! in any offer requires understanding and delivering value. Learn how to WOW! with TransPromo.

Océ PRISMAproduction™ Software

Learn more about workflow solutions that automate the entire document lifecycle while providing greater flexibility and control.

June 2011

Océ Press Go! Business Development Program

Training and tools that give you the edge to compete more strategically.

Taylor Corporation: Taking Care of Business

Learn how the largest privately-held company serving 275 of the Fortune 500 takes care of business!

Cross-Media Communications

Make sure you understand changing media dynamics and how you can position for growth.

Future-Proof for Future Growth

WOW! is being ready for change. Find out how Océ can help you future-proof your business.

May 2011

Successful Selling Strategies

Mike Roberts, Vice President of Sales at Océ, shares his view on Successful Selling

Selling TransPromo

Want to know who to involve in the TransPromo discussion?

Highlight: Andy Mandell, Data-Mail, Inc.

Learn how Data-Mail, Inc. transformed to meet rapidly-changing market dynamics.

April 2011

NEW! Océ VarioPrint 6000 MICR

Fast, secure MICR printing with the versatility to do more...

Why Inkjet? Why Now?

"Our customers needed an edge and Océ delivered." Guy Broadhurst, VP Product Management.

White Paper In, Color Out

High-speed inkjet and "white paper in, color out" is delivering value to marketers and service providers alike.

Solutions Selling

What it is, What it isn't.

March 2011

Thinking of investing in digital color printing?

- Six Good Reasons for - How much color is enough?

Strategies for Success in 2011

InfoTrends shares their perspective on strategies that print service providers should consider in 2011.

Profit with TransPromo

Helping your customers become profitable with TransPromo enables you to enhance your own profitability and build loyalty.

February 2011

Welcome to WOW!

Many people have asked me, "What is WOW?" Let me tell you what I told them...

Evaluated in 13 categories, Océ bested the service divisions of Xerox, IBM, Kodak, HP and nearly 200 firms in the industry. Ron shares how they do it.

Customer Highlight: Larry Vaughn, Ideal Printers

It was a packed house at Ideal Printers in Houston!

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