Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers February 2016
Direct mail is seeing a resurgence, and with it comes a new set of rules for marketers. We’re seeing buzzwords like “omni-channel” and new statistics emerging, and they’re illustrating that direct mail is a pivotal piece in a bigger marketing puzzle. Now more than ever, print service providers need to partner with marketers to harness the full potential of direct mail. Learn about the myths and realities of direct mail and explore the strategies you’ll need to embrace today’s customer expectations. Watch the webinar DIRECT MAIL DELIVERS: STRATEGIES FOR PARTICIPATING IN THE VALUE CHAIN.
With multiple continuous feed inkjet presses, this large direct mail company delivers high volume and exceptional quality. Learn how an automated print quality camera monitoring system allows them to produce even more.