Direct mail is seeing a resurgence, and with it comes a new set of rules for marketers. We’re seeing buzzwords like “omni-channel” and new statistics emerging, and they’re illustrating that direct mail is a pivotal piece in a bigger marketing puzzle. Now more than ever, print service providers need to partner with marketers to harness the full potential of direct mail. Learn about the myths and realities of direct mail and explore the strategies you’ll need to embrace today’s customer expectations. Watch the webinar DIRECT MAIL DELIVERS: STRATEGIES FOR PARTICIPATING IN THE VALUE CHAIN.
Direct Mail Delivers: Strategies for Participating in the Value Chain
As direct mail spending increases, marketers, as well as their print service providers, should take into account the most recent trends and strategies for implementing direct mail initiatives effectively. Understanding how to evolve with direct mail is crucial to increasing your value and seeing solid results.