What is the biggest lesson you learned in 2020? It’s probably this: Your business strategy needs to be dynamic if you want to navigate unexpected bends in the road and keep up with customers’ changing needs. So, this is the perfect time to review and revise your plan for moving forward in 2021. A good place to start is with an objective view of industry trends.
Every January, Keypoint Intelligence publishes its annual Road Map to help guide PSPs as they refine their goals and tactics for the coming year. CLICK HERE for a quick overview of insights as well as the full Road Map for 2021—including specific implications for direct mail and transactional print markets, from evolving applications to shifting channel preferences. Give it a read, and then reach out to discuss ways Canon Solutions America can help you adapt, align, and take advantage of emerging opportunities this year.
2021 Outlook for Direct Mail and Transactional Printers
As was the case for many other industries, 2020 proved to be a year of uncertainty for print service providers (PSPs). Plans for strategic growth were abandoned as wide shifts in business practices were adopted just to get orders out the door. Some felt the tension and discomfort of not even having a white fog line to serve as a guide through these uncharted roads. Others were able to take comfort in the guardrails they’d had the foresight to install, which enabled them to adapt quickly and carve out new business opportunities.
Read the Full Article
There’s no doubt 2020 disrupted everything—including the print industry. Prepare for a strong 2021 with insights on customer demand, evolving technologies, automation, data security, and more so your strategy leads to greater success. [12 pages]
Canon Solutions America is a powerful ally when you need to pivot to meet new challenges, push beyond current limits, and prepare for what’s next. So, if you want help achieving peak performance, exceeding customer expectations, and winning new business, watch and learn how “YOU CAN with Canon.” [2:23]